If you have been searching for the perfect brow gel that actually fills in sparse spots and adds volume, you are not alone. Benefit Gimme Brow+ Volumizing Fiber Gel has been one of the most talked about brow products for years now. But does it still hold up in 2026?
This tiny tube promises big results. It uses microfiber technology to cling to your existing brow hairs and skin. The goal is to create fuller, thicker, more defined brows in just a few swipes. Thousands of beauty lovers swear by it. Others say it does not live up to the price tag.
In this honest review, we break down every detail about the Benefit Gimme Brow+ gel. We cover the formula, shades, application process, longevity, and value for money. We also compare it with popular budget alternatives.
Key Takeaways:
- Microfiber formula adds visible volume and fullness to brows by clinging to existing hairs and skin, making thin or sparse brows look naturally fuller with very little effort.
- The product comes in 10 versatile shades including blonde, auburn, brown, black, and grey options, so most skin tones and hair colors can find a suitable match.
- Water resistant and long wearing formula keeps brows looking polished and defined throughout the day without smudging, flaking, or transferring onto clothing or pillows.
- The tiny tapered brush gives you precise control during application, reducing mess and allowing you to build coverage gradually from natural to bold.
- Gimme Brow+ retails at a premium price point (around $24 to $26 for a full size), which may be steep for budget conscious shoppers, but many users say the quality justifies the cost.
- It is a buildable formula, meaning you can swipe once for a quick, natural look or layer it on for a bolder, more dramatic brow style.
- The custom, tiny, tapered brush provides easy & mess-proof application
Last update on 2026-06-03 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
What Is Benefit Gimme Brow+ Volumizing Fiber Gel?
Benefit Gimme Brow+ Volumizing Fiber Gel is a tinted brow gel made by Benefit Cosmetics, a well known San Francisco based beauty brand. The product first launched over a decade ago and has gone through several reformulations. The current version, Gimme Brow+, represents an upgraded formula with improved microfibers and more shades.
The gel contains tiny microfibers that stick to both your skin and brow hairs. These fibers mimic the look of real brow hairs. This creates a natural volume boost without looking fake or cakey. Think of it like mascara, but for your eyebrows.
The formula is water resistant and long wearing. Benefit states it can last through humidity, sweat, and everyday activities. The product comes in a slim tube with a custom tapered brush. This brush is small enough to target individual brow areas.
Gimme Brow+ is popular among both makeup beginners and experienced beauty enthusiasts. It requires zero skill to use. You simply brush it through your brows in short upward strokes. The result is groomed, fuller looking brows in under 30 seconds. This ease of use is one of the biggest reasons people love it.
How Does the Microfiber Technology Work?
The magic behind Gimme Brow+ lies in its microfiber infused gel formula. Each swipe of the brush deposits tiny, hair like fibers onto your brow area. These fibers attach to your natural brow hairs and the skin underneath.
This creates an illusion of density and thickness. If you have gaps or thin patches in your brows, the fibers fill those areas in. The result looks natural because the fibers blend with your real hairs. They do not sit on top of the skin like a pencil or powder might.
The gel base acts as a setting agent. It holds the fibers in place and tames unruly brow hairs at the same time. So you get two benefits in one product: a filler and a grooming gel. This dual function is a major selling point.
Unlike thicker pomades or waxes, the microfiber gel feels lightweight on the skin. You barely notice it after application. Many users report that their brows feel natural, not stiff or crunchy. This sets Gimme Brow+ apart from heavier brow products that can look or feel unnatural after a few hours.
Shade Range and How to Pick the Right Color
Benefit expanded the Gimme Brow+ shade range to include 10 shades. This is a significant improvement over the original version, which had only three options. The current lineup includes Cool Light Blonde, Warm Golden Blonde, Neutral Blonde, Warm Auburn, Warm Light Brown, Neutral Medium Brown, Warm Medium Brown, Warm Deep Brown, Neutral Deep Brown, and Cool Soft Black.
There is also a Cool Grey shade for silver or grey haired customers. This inclusive range makes it easier for a wide variety of people to find their match.
Benefit recommends choosing a shade that matches or is slightly lighter than your natural brow color. Going too dark can look harsh and unnatural. If you are between two shades, the lighter option usually gives a more subtle finish.
The warm toned shades suit people with golden or reddish undertones. The neutral and cool shades work better for those with ashy or pink undertones. Testing the product on your hand or jawline at a store can also help you decide.
One tip from experienced users: layering a lighter shade first and then adding a darker shade on top can create a very natural, dimensional brow look.
Top 3 Alternatives for Benefit Gimme Brow+ Volumizing Fiber Gel
If you love the concept of Gimme Brow+ but want to explore other options, here are three popular alternatives worth trying.
1. e.l.f. Wow Brow Gel
- WAX-GEL BROW HYBRID: Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows.
Last update on 2026-06-03 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
This is one of the most recommended drugstore dupes for Gimme Brow+. It uses a similar fiber infused formula with Kaolin Clay for grip and hold. At a fraction of the price, it delivers impressive volume and a natural finish. Many Reddit users say it performs almost identically to the Benefit version.
2. Essence Make Me Brow Eyebrow Gel Mascara
- CONVENIENT 3-PACK: Stock up on your favorite brow gel in one click to reduce on packaging and minimize the effects of multiple shipments on the environment. This product is also VEGAN and PARABEN FREE.
Last update on 2026-06-03 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
Essence Make Me Brow is another budget friendly alternative. It contains fibers that fill in gaps and define brow shape. The formula is vegan and paraben free. It costs only a few dollars but gives a surprisingly polished look.
3. NYX Thick It Stick It Thickening Brow Mascara
- Thickening Eyebrow Gel: Tint, tame, and thicken all types of eyebrows with a natural finish that lasts up to 16 hours with this ultra-buildable, vegan tinted brow mascara in 8 high-impact inclusive shades
Last update on 2026-06-03 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
NYX’s brow mascara offers up to 16 hours of wear. It is buildable, vegan, and available in multiple shades. The formula thickens brow hairs and sets them in place with a natural finish. It is a strong competitor at a mid range price point.
Application Tips for Best Results
Getting the most out of Gimme Brow+ starts with proper application technique. First, wipe the brush gently on the rim of the tube. This removes excess product and prevents clumping. A little goes a long way with this gel.
Start at the inner corner of your brow and brush in short, upward strokes. Move slowly toward the tail end. The tapered brush tip lets you reach small areas with precision. Avoid pressing too hard, as this can deposit too much product at once.
If you want a natural everyday look, one to two passes should be enough. For a bolder finish, let the first layer dry for about 30 seconds. Then add a second coat. The formula is buildable, so you stay in control of the intensity.
After applying, use a clean spoolie to comb through your brows. This blends the fibers and removes any clumps. It also helps shape the brow arch. Some users apply a thin line of concealer beneath the brow bone to sharpen the shape and make brows pop even more.
Always close the tube tightly after use. This keeps the formula from drying out and extends the product’s life.
How Long Does Gimme Brow+ Last on Your Brows?
Longevity is one of the strongest features of this product. Most users report that Gimme Brow+ lasts between 8 to 12 hours on the brows without noticeable fading. The water resistant formula holds up well in moderate heat and humidity.
For people who work indoors or have relatively normal skin, the wear time is typically closer to the 12 hour mark. If you have very oily skin around your forehead and brow area, you may notice slight fading after 6 to 8 hours.
One way to extend the wear is to use a brow primer underneath. This creates a base for the gel to stick to. A light dusting of translucent powder over the brows after application also helps lock everything in.
During rainy or humid weather, the formula performs better than many competitors. It does not run or streak like some cheaper gels. However, it is not fully waterproof. A swim in the pool or heavy perspiration during an intense workout may cause some product loss.
Overall, the staying power of Gimme Brow+ is impressive for a fiber gel. It does not flake, crumble, or transfer easily. This makes it reliable for long workdays, events, and everyday wear.
Packaging and Brush Design
The Gimme Brow+ comes in a sleek, compact tube with Benefit’s signature playful branding. The packaging is small enough to toss in a clutch or travel bag. This makes it convenient for touch ups on the go.
The standout feature of the packaging is the custom tapered brush. It is noticeably smaller than most brow gel wands. This tiny size gives you better control over product placement. You can target specific sparse areas without accidentally coating surrounding skin.
The brush shape also reduces mess. Traditional brow gel wands often have oversized bristles that pick up too much product. The Gimme Brow+ wand picks up a measured amount each time. This means fewer clumps and a cleaner application.
The tube uses a twist off cap that seals tightly. This prevents the product from drying out between uses. However, some users have noted that the tube feels small for the price. The full size product contains 3g (0.1 oz), while the mini version contains 1.5g (0.05 oz). If you use the product daily, the full size may last about 2 to 3 months.
Who Should Use Benefit Gimme Brow+?
Gimme Brow+ works well for a wide range of people. It is especially useful for those with naturally thin or sparse brows who want a quick volumizing solution. The fibers add visible fullness without any complex technique.
If you are someone who likes a natural, effortless brow look, this product is a great fit. It does not create the sharp, drawn on look that pencils or pomades produce. Instead, it gives a soft, brushed up finish that looks like you were born with thicker brows.
Busy people love Gimme Brow+ because it takes less than a minute to apply. There is no need for stencils, templates, or a steady hand. You just brush and go. This makes it ideal for morning routines that are short on time.
However, if you have very thick or full brows already, you might not need this product. It mainly adds volume, and if your brows are already dense, the extra fibers may create a too heavy look. In that case, a clear brow gel for hold and shape would be a better choice.
People with sensitive skin should also note that the formula is generally well tolerated. But it is always smart to patch test any new product before full application.
Gimme Brow+ vs. Gimme Brow Pencil: What Is the Difference?
Benefit offers both a Gimme Brow+ Gel and a Gimme Brow+ Volumizing Pencil. These are two different products that serve different purposes. The gel is best for adding volume and tint with a natural brushed effect. The pencil is better for precise filling and hair like strokes.
The gel formula coats existing hairs and fills gaps with microfibers. It works best on brows that have some hair to build upon. The pencil, on the other hand, draws individual strokes that mimic real brow hairs. It is ideal for filling in completely bare areas.
Many experienced brow enthusiasts use both products together. They apply the pencil first to define shape and fill in any empty patches. Then they layer the gel on top for added volume and a finished look. This combination creates very full, polished brows that last all day.
If you only want to buy one product, choose based on your primary need. Need volume and tint? Go with the gel. Need precision and definition? Go with the pencil. Both products share the same shade range, which makes pairing them simple.
Price and Value: Is It Worth the Investment?
- The custom, tiny, tapered brush provides easy & mess-proof application
Last update on 2026-06-03 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!
The Benefit Gimme Brow+ Volumizing Fiber Gel retails for approximately $24 to $26 for the full size (3g/0.1 oz). The mini version costs around $13 to $14 (1.5g/0.05 oz). These prices place it firmly in the prestige beauty category.
For some shoppers, this price feels high for a small tube of brow gel. Budget alternatives like e.l.f. Wow Brow and Essence Make Me Brow cost under $10 and deliver similar results. If cost is your main concern, those options offer strong value.
However, many loyal users argue that the quality justifies the price. The formula is refined, the shade range is broad, and the brush design is superior to most competitors. The wear time is also consistently long. These factors add up to a reliable product that does what it promises.
If you want to try it without full commitment, the mini size is a smart first purchase. It gives you enough product for several weeks of daily use. This lets you evaluate the formula, shade match, and performance before investing in the full size.
Look for sales during events like Sephora’s seasonal promotions or Ulta’s 21 Days of Beauty. You can often grab Gimme Brow+ at a discounted price during these events.
Pros and Cons of Benefit Gimme Brow+ Fiber Gel
Every product has strengths and weaknesses. Here is an honest look at both sides of Gimme Brow+.
The pros are significant. The microfiber formula genuinely adds volume and fills in sparse areas. The shade range with 10 options is one of the best available in the brow gel category. The tiny tapered brush makes application easy and mess free. The formula is water resistant and lasts a full workday on most skin types. It is also buildable, so you control the intensity.
The cons deserve attention too. The price is higher than average for a brow gel. The tube is small, and daily users may go through it quickly. The product is not fully waterproof, so it may not survive intense sweating or swimming. Some users with very oily skin report shorter wear time.
Another minor drawback is that the formula can look slightly shiny on some skin types. If you prefer a completely matte brow finish, you might want to set it with a light dusting of powder. Additionally, some users find the color of certain shades runs a little warmer than expected.
Overall, the pros outweigh the cons for most users. Gimme Brow+ remains one of the best performing fiber brow gels on the market.
What Real Users Are Saying in 2026
Customer feedback continues to be overwhelmingly positive for Gimme Brow+. On the Benefit Cosmetics website, the product holds high ratings with thousands of reviews. Users on Ulta, Sephora, and Amazon echo similar praise.
The most common compliment is about the natural looking results. Users frequently say it makes their brows look fuller without looking “done.” This effortless effect is exactly what many people want from a brow product.
Another popular point is the ease of use. First time buyers often mention how simple the application process is. There is no learning curve. Even people who have never used a brow product before report great results on the first try.
Some users also highlight the long lasting formula. Reviews mention wearing it through long shifts, outdoor events, and even light exercise without significant fading. The water resistant claim holds up in real world conditions for most people.
The most common criticism from users is the small amount of product for the price. Some feel that a tube runs out too fast, especially with daily use. A handful of reviewers also mention difficulty finding the perfect shade match, particularly for those with cool toned or ashy brow hair.
How to Remove Gimme Brow+ at the End of the Day
Removing Gimme Brow+ is simple and does not require special products. A gentle micellar water on a cotton pad works well. Press the pad against your brows for a few seconds to dissolve the formula. Then wipe away gently.
You can also use a regular oil based makeup remover or cleansing balm. These break down the water resistant formula effectively without harsh rubbing. Avoid tugging at the brow area, as the skin there is delicate.
Double cleansing works best if you wear multiple brow products. Start with an oil cleanser to dissolve the gel and fibers. Follow up with a water based cleanser to remove any residue. This leaves the brow area completely clean without irritation.
If you skip proper removal, dried product can accumulate on brow hairs over time. This may cause flaking or make future applications look patchy. Taking 30 seconds to clean your brows properly each night keeps them healthy and ensures a smooth canvas for the next day.
Final Verdict: Should You Buy Benefit Gimme Brow+ in 2026?
Yes, Benefit Gimme Brow+ Volumizing Fiber Gel remains a top tier brow product in 2026. It delivers on its core promise of adding natural looking volume and fullness to brows. The formula is easy to apply, long lasting, and available in an impressively wide shade range.
The premium price may not suit every budget. Budget alternatives exist and perform reasonably well. But if you want the best combination of formula quality, brush design, shade options, and wear time, Gimme Brow+ is hard to beat.
It is best for people with thin to medium density brows who want a quick, foolproof volumizing product. It fits seamlessly into both minimal and full glam routines. If you have been curious about this product, the mini size is a low risk way to start.
For anyone who values speed, natural results, and reliable performance, Benefit Gimme Brow+ earns a strong recommendation.
Frequently Asked Questions
Is Benefit Gimme Brow+ suitable for sensitive skin?
The formula is generally well tolerated by most skin types. It does not contain parabens, and Benefit Cosmetics is known for quality formulations. However, if you have very sensitive skin or specific allergies, you should check the full ingredient list and do a patch test before regular use.
Can I use Gimme Brow+ with other brow products?
Absolutely. Many users layer it over a brow pencil or powder for extra definition and volume. Apply the pencil or powder first to create your desired shape. Then sweep Gimme Brow+ on top to add fiber volume and set everything in place.
How many shades does Gimme Brow+ come in?
Gimme Brow+ currently comes in 10 shades ranging from light blonde to soft black, including warm, neutral, and cool tone options. There is also a cool grey shade for silver or grey haired individuals.
How long does one tube of Gimme Brow+ last?
With daily use, a full size tube (3g) typically lasts about 2 to 3 months. The mini version (1.5g) lasts roughly 4 to 6 weeks with regular use. This depends on how much product you apply per session.
Is Gimme Brow+ the same as Gimme Brow?
Gimme Brow+ is the upgraded version of the original Gimme Brow. It features an improved formula with better microfibers, a wider shade range, and a redesigned brush. The plus sign (+) indicates the newer, enhanced product.
Does Benefit Gimme Brow+ work on grey eyebrows?
Yes. Benefit offers a Cool Grey shade specifically made for grey or silver brows. This shade adds subtle definition without looking too dark or unnatural on lighter brow hair.
Hey there, I’m Evelyn Carson, the founder and author of Trendy Beauty Blog. I’m a beauty enthusiast with a passion for sharing the latest trends and products with the world.